Reasons for UFC Marketing Success

There are several reasons why the UFC is so successful and still growing in the sports world today.  The way they market each event is the reason they are taking over the MMA market and spreading around the world.  Five reasons why the UFC is so successful in marketing their events are: they know their audience or target market, they promise and deliver on unbelievable experiences, they plan ahead and prepare for future events, they use superstars in their advertising, and opportunity to become like a superstar.

The UFC does an excellent job of knowing their audience and catoring to their needs and wants.  The hardcore fans are the ones that bring in the "big bucks" and are the ones the marketing department needs to keep happy.  The UFC fan expo, which is put on before every UFC event, is one of the best marketing strategies that keep the hardcore fans happy.  Thus, by keeping the many loyal fans happy and entertained, the UFC is guaranteed to be successful for many years to come.

One of the best marketing strategies used by the UFC is that they just don't put on fights, but they create an unforgettable experience for the entire crowd.  For example, the UFC puts some of their star fighters, who are not fighting in that particular event, among the crowd for the fans to take pictures with and to enhance the UFC experience.  This, among other things, make the live UFC experience one that is coveted by all the fans around the world.

A very important aspect of marketing is that the UFC is always prepared for future events even before one event finishes.  There is never a dull moment between events, which is also a big reason why the UFC is so successful.  For example, before UFC 129 happened the UFC had already planned a UFC 130, 131, and 132, plus a UFC fight night and The Ultimate Fighter Season Finale.  These events are not only already planned, but are already being marketed.  Therefore, with no awkward period where there is nothing going on, the UFC can be very successful.  Having their events planned so far in advance, increases anticipation and more time to market.  These are all pluses for the UFC organization.

Another way the UFC markets their events is through their fighters.  They show the most popular fighters in their television ads and on the posters that are placed at restaurants that are showing the fights.  By showing the most popular fighters on the big screen and by doing tributes for retired and legendary fighters in the sport, the UFC is able to market their events even better.  Therefore, the UFC uses their fighters to advertise and market their events and is one of the reasons they are so successful.

The final reason for the UFC's success in marketing their events is because of the individuality of the fighters and the merchandise sold.  The majority of the audience is wearing a shirt with their favourite fighters on it and sporting haircuts and other types of apparel that their favourite fighters wear.  This is very important because it makes the fans feel like they are a superstar.  If the fans are comfortable and feel good about themselves, then the UFC is going to have a successful event.  For example, Fans sport Chuck Liddell mohawks and and GSP head bans because they want to be like their favourite fighters.  This aspect is key in the UFC's marketing plan.

Therefore, the UFC is so successful in marketing their events because they do these five things so well and by doing these things, it allows for the continuing growth in popularity of the UFC.  Thus, a combination of high fan interest in the sport and these five marketing strategies, is the reason for the success of the UFC. http://www.ufc.com/  This link is where all the magic happens and it has all the information you need on upcoming events and so much more.