Reasons for UFC Marketing Success

There are several reasons why the UFC is so successful and still growing in the sports world today.  The way they market each event is the reason they are taking over the MMA market and spreading around the world.  Five reasons why the UFC is so successful in marketing their events are: they know their audience or target market, they promise and deliver on unbelievable experiences, they plan ahead and prepare for future events, they use superstars in their advertising, and opportunity to become like a superstar.

The UFC does an excellent job of knowing their audience and catoring to their needs and wants.  The hardcore fans are the ones that bring in the "big bucks" and are the ones the marketing department needs to keep happy.  The UFC fan expo, which is put on before every UFC event, is one of the best marketing strategies that keep the hardcore fans happy.  Thus, by keeping the many loyal fans happy and entertained, the UFC is guaranteed to be successful for many years to come.

One of the best marketing strategies used by the UFC is that they just don't put on fights, but they create an unforgettable experience for the entire crowd.  For example, the UFC puts some of their star fighters, who are not fighting in that particular event, among the crowd for the fans to take pictures with and to enhance the UFC experience.  This, among other things, make the live UFC experience one that is coveted by all the fans around the world.

A very important aspect of marketing is that the UFC is always prepared for future events even before one event finishes.  There is never a dull moment between events, which is also a big reason why the UFC is so successful.  For example, before UFC 129 happened the UFC had already planned a UFC 130, 131, and 132, plus a UFC fight night and The Ultimate Fighter Season Finale.  These events are not only already planned, but are already being marketed.  Therefore, with no awkward period where there is nothing going on, the UFC can be very successful.  Having their events planned so far in advance, increases anticipation and more time to market.  These are all pluses for the UFC organization.

Another way the UFC markets their events is through their fighters.  They show the most popular fighters in their television ads and on the posters that are placed at restaurants that are showing the fights.  By showing the most popular fighters on the big screen and by doing tributes for retired and legendary fighters in the sport, the UFC is able to market their events even better.  Therefore, the UFC uses their fighters to advertise and market their events and is one of the reasons they are so successful.

The final reason for the UFC's success in marketing their events is because of the individuality of the fighters and the merchandise sold.  The majority of the audience is wearing a shirt with their favourite fighters on it and sporting haircuts and other types of apparel that their favourite fighters wear.  This is very important because it makes the fans feel like they are a superstar.  If the fans are comfortable and feel good about themselves, then the UFC is going to have a successful event.  For example, Fans sport Chuck Liddell mohawks and and GSP head bans because they want to be like their favourite fighters.  This aspect is key in the UFC's marketing plan.

Therefore, the UFC is so successful in marketing their events because they do these five things so well and by doing these things, it allows for the continuing growth in popularity of the UFC.  Thus, a combination of high fan interest in the sport and these five marketing strategies, is the reason for the success of the UFC. http://www.ufc.com/  This link is where all the magic happens and it has all the information you need on upcoming events and so much more.

UFC 129 Toronto!

UFC 129 took place on April 30th 2011 and was the biggest UFC event in the history of the organization.  Marketing for this event was easily done for several reasons.  UFC fans in Toronto have been waiting a long time for a UFC event to come to their city.  The anticipation and overflowing interest in having a live UFC event in Toronto alone was one of the reasons it was so successful.  On top of that, Dana White and the UFC put two title fights on the card which increased the already high interest in attending this event.  Not to mention that both title fights held Canadians, George St. Pierre and Mark Hominick, which also gained the interest of UFC fans.  The fact that this was the first UFC event in Toronto was a huge deal because fans had been waiting for this to happen for years.  Tickets sold out in record time and the Roger's Centre held a record 55 000 people in attendance.  Those facts alone prove that this event was well marketed to a very excited and anxious fan base.  Also Dana White said that things in this event were not going to be the same as previous events because it catered to a much larger audience.  This unknown factor of the event also helped with marketing because people wanted to buy tickets, not only to see an excellent selection of fights but, to experience the new and improved atmosphere of this first UFC event in Toronto.   Because it was such a large audience and the first event to ever be held in a stadium, several extra jumbo trons were placed around the stadium to make the experience more enjoyable for the fans sitting far away from the octagon.

In the end the event was a success, due to successful marketing to a very anxious audience who were more than willing to buy tickets to this new and improved UFC event in Toronto.  http://youtu.be/Rr4_1DxAeNo  This link shows the revenues, Dana White's opinion on the success of the event, and other facts that support the success of UFC 129.  Therefore, through marketing the idea of a new and improved UFC event in a stadium for the first time in Ontario, the UFC and Dana White were successful in putting on the first UFC event in Toronto, Ontario.